About us

Sales reps shouldn't learn on live deals.

Athletes practice. Pilots practice. Surgeons practice. Sales reps walk into the call cold. We're fixing that.

Why this exists

The first time a rep handles a real CFO objection should not be in front of a real CFO. The first time an SDR makes a cold call should not be when their commission depends on it.

Every other high-stakes profession has a practice layer. Sales has a deck, a manager who is too busy, and a Slack channel of war stories. That gap costs companies pipeline and costs reps their careers.

What we're building

A realistic AI prospect that any rep can call, any time, with no audience. A scorecard at the end of every session. A coaching plan that points at the one thing to fix before tomorrow's meeting.

Not a chatbot. Not a deck quiz. The conversation itself, simulated well enough that the muscle memory transfers to the real call.

Who's building it

Pratik Gupta is the founder. He was a founding sales lead before this and has spoken to hundreds of sales leaders building Nurture AI. The thing he keeps hearing: my people shouldn't have to face this kind of pressure without a way to prepare.

Stop rehearsing on live deals.

Try the product yourself, or book a 20-minute demo. We'll have your team in pilot within a week.